On one hand TID sets out to make iconic watches to wear through shifts in times and styles. On the other, TID acts as a canvas for artists, thinkers, writers and visualisers to conduct creative research on the subject of time.
“Time is the most precious thing we have. We all have a limited amount of time on earth and therefore we have such a special relationship with time.”
TID is a Stockholm based watch brand founded in 2012 by Ola. E Bernestål, Petrus Palmér and design studio Form Us With Love's Jonas Pettersson and John Löfgren. TID is the Swedish word for ‘time’ and accordingly TID strives to offer iconic products with genuine value over time. With a limited range of unique pieces, we produce striking products to wear everyday.