AARK Collective on Season

Our approach to design is considered and organic. We understand that creating a simple form can be deceptively challenging. Geometry and playful detail inform our aesthetic, but each AÃRK design is underpinned by an uncomplicated love of minimalism. Although it's never marked on our products, we hope that AÃRK's brand is expressed across our collections, and in each watch's originality, simplicity and refined detail. From precision Swiss and Japanese Quartz movements to hand-dipped casings and soft Horween Leather straps, we choose and customise the highest quality components for each AÃRK timepiece. Combining the values of traditional craftsmanship with the best contemporary manufacturing techniques, each of our watches is made with care and made to last. Quality is often tied to beauty but we put just as much thought into the parts that most people won't see. We’re not yet sure if this is a gift or a curse—but we do know it’s all for your enjoyment.