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Tunewear on Season

IT ALL STARTED ON OCTOBER 23, 2001. A package was delivered to the Sales Director of Apple Computer Japan, Inc. It contained a small white and metallic device similar in appearance to a remote control for an air conditioner. The prominent wheel and LED screen were embedded into the surface of the white lacquer finish and it looked beautiful, but it was difficult to discern whether or not there was a market for this device called iPod. Who is going to buy this thing? Before the advent of iPod, users had to spend days converting their CD music to MP3 files and then transfer those files to MP3 music players. Searching for songs in the transferred files was arduous to say the least because scrolling through hundreds of songs didn't take seconds, it took a minutes. The amount of time and effort it took to find and play the song you wanted was unbelievable. Apple bought the rights to SoundJam MP software in 2000 from Casady & Greene which Apple turned into iTunes. I owned Creative's Nomad Jukebox and had been using it with iTunes. I found the Jukebox difficult to use because its technology was incomplete. I also felt that the market for Jukebox was simply too small.

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